M&M’S Chocolate Commercial
Red is playing the piano singing Sad Love song music – theme
“I could do anything for love”. The music shows a desire for attraction.(logos) Red is in his 30’s. – Shows credibility (pathos)
for desire to have love (ethos).
4 seconds-Red closes eyes shows emotion (pathos)
5 seconds – South American decent woman with dark hair woman
pointing her finger suggesting “come here” along the beach with smooth-low
wave’s water and the sunset in the background. Shows Desire (pathos) &
Emotion (ethos).
6-7 seconds – Red is carrying her 6 shopping bags about 6
paces behind her. This is an Asian
social requirement where the woman is expected to be when she is with her
husband in the public. Red is willing to be her servant or subject to keep her.
(ethos)
8-9 seconds- There are two women in the frames. The blonde is carrying two shopping bags. She
appears to have rings on her left fingers. Both women have long flowing hair. The dark haired woman is wearing dark plaid
blouse with green skirt, putting on large framed sun glasses. She appears to have a stain on her dress that
looks like chocolate. Red is smirking. There is a contrast in women and physical
attractions and clothing styles. The
blonde has more of a curvaceous figure, covered with clothes to the elbow where
her entire legs are covered by pants and boots.
The other has a slim trim figure with entire arms and 4-inches above the
knee are bare. Purses are in different
locations on the same arms, shoulder versus elbow. Shows authority (ethos). This
shows that Red has a desire for dark skinned, dark haired women.
9-10–seconds – Both are in a candlelit bathroom with Red
painting her toe nails red, looking for a sign of approval. She is in a white robe signifying purity.
Emotion (pathos)
11-12 seconds- They are back on the beach with the woman
swinging Red in the air, around in circles indicating romantic indications.
Emotion (pathos)
13-15 seconds – They are in the bathroom with Red having on
a black wig. He seems uneasy with the
new look. This shows that she would
prefer males with hair. Emotion (pathos)
16 seconds -Red is back at the piano again singing his song.
Reasoning (logos)
17 seconds- Red quickly changes expressions an attitude
saying “but I won’t do that”. Emotion (pathos)
18 seconds- There are four women (3 dark haired, dark eyed,
one blonde haired, blue eyes) sitting on a couch watching something with Red
sitting on the same woman’s’ left leg. They are all thin, petite shaped. She
licks the back of Reds’ head. Authority (ethos) Red is totally shocked in his
facial expression. Emotion (pathos)
19 seconds – She wants Red to get into the Piñata, but he
has hands folded, defiant stance and there is no eye contact between them. (Logos) She wants to party, but Red does not. (Pathos)
21 seconds - She has Red sitting on a large dish of ice
cream with M&M’s sprinkled on the ice cream. Whipped cream is being put on his head.
M&M’s can be used with ice cream. Reasoning (logos)
21-22 seconds- Red is on a birthday cake with 4-inch long
candles being lit around him. His eyes are on the lighter. M&M’s can be on top as decorations on a
cake. Reasoning (logos)
22- 24 seconds- She is attempting to put Red in the oven on
top of a large cookie. Reds arms are stopping him from entering the oven. She is smiling. He loses the battle. M&M’s can be used in cookies. Reasoning
(logos)
24-25 seconds- Red is back at the piano holding on to a
piano leg, emotionally distraught. Reasoning (logos)
26 seconds – They are back onto the couch with all of them
trying to take a bite out of him. It turn into a frenzy. (Pathos)
27 seconds- You see chocolate being lifted up out of chocolate
and then colored with the last M&M shown is chocolate with the brown
coating. This is signifying that
M&M’s are acceptable in the South American, Spanish, Brazilian and African
femine cultures. Reasoning (logos)
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